Valio is in search of a number of companions
Finnish meals group Valio plans to spin-off its plant-based Oddlygood operations into a brand new enterprise and is in search of a “community of companions” to drive development within the enterprise.
The Oddlygood enterprise encompasses oat drinks, dairy-free cheese and yogurts, and protein snacks corresponding to drinks, puddings and quark snacks. Valio stated these merchandise shall be housed underneath Oddlygood World Ltd.
Potential companions might be “distributors in markets the place Valio does not have its personal community”, the dairy farmers-owned firm stated in a press release, including: “Oddlygood World is in search of a number of companions who can carry distribution and gross sales networks, in addition to sources to speed up worldwide development in varied markets”.
Tuomas Salusjärvi, Valio’s govt vp for ‘development companies and R&D’, stated: “Individuals are more and more keen on plant-based merchandise, and altering international shopper traits are behind this. We see plenty of alternatives for Valio within the strongly rising marketplace for plant-based merchandise in Finland and overseas.
“Oddlygood World Ltd. is a launch that aligns with our new technique aiming to broaden Valio’s worldwide enterprise. We are going to now pursue this development more and more stronger with Oddlygood World Ltd. and worldwide companions.”
Valio’s new enterprise shall be headed up by Niko Vuorenmaa, the CEO who was beforehand SVP for the Valio Meals enterprise unit. Reetta Tikanmäki, previously a class supervisor, will turn into chief operations officer, whereas Petteri Leskinen, beforehand a SVP for enterprise growth, shall be chief monetary officer. A complete of “six people forming the enterprise line will switch to the corporate”, Valio stated.
just-food has approached Valio for a clearer image on what quantity of the Oddlygood enterprise shall be given over to new companions, and for an concept of how huge the operation is in income phrases however had not acquired a reply on the time of writing. Valio did say gross sales doubled from 2019 to 2020.
The corporate stated it launched plant-based snacks and drinks in 2018 underneath the Oddlygood model earlier than branching out into vegan cheese merchandise, all of that are exported to Sweden, the Baltic nations, Russia, and the US, “amongst others”.
“Valio Oddlygood merchandise have already got a powerful foothold in Finland and Sweden. Development with the help of a partnership community presents us a quicker observe than natural development to markets the place we do not but have our personal gross sales and distribution community,” CEO Vuorenmaa stated.
A spin-off of Oddlygood would depart Valio centred on dairy merchandise corresponding to spreads, butter, cheese, milk, and milk powders.