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Unilever snaps up US dietary supplements agency Onnit | Meals Trade Information

Onnit – quickly to be beneath new possession

Unilever has signed an settlement to amass US dietary supplements enterprise Onnit for an undisclosed sum.

Texas-based Onnit, described by Unilever as a “holistic wellness and way of life firm,” was based in 2010 by Aubrey Marcus. Its “alpha product” is Alpha Mind, a mind complement (nootropic) which, it’s advised, will help to deliver forth higher reminiscence, focus and psychological processing.

Onnit additionally gives a variety of packaged-food merchandise, together with Fatbutter nut spreads, in addition to snack traces corresponding to Protein Bites and Protein Energy Puffs.

Its merchandise – which additionally embrace sports activities vitamin dietary supplements corresponding to creatine and glutamine, in addition to merchandise to help sleep – could be present in shops together with Complete Meals Market and Sprouts. They’re additionally offered by on-line retailers together with Amazon. The corporate additionally sells sports activities tools.

Peter ter Kulve, president of two companies – well being well-being and residential care – at Unilever, stated: “Onnit is a number one model within the fast-growing nootropics section. With its holistic well being providing and digital-first mannequin, Onnit completely enhances our rising portfolio of revolutionary wellness and complement manufacturers that embrace Olly Equilibra, Liquid I.V., and SmartyPants Nutritional vitamins.”

The deal follows different latest acquisitions Unilever has made of companies providing nutritional vitamins and dietary supplements. In November, the Magnum ice-cream maker purchased US-based SmartyPants Nutritional vitamins. In April 2019, Unilever snapped up Olly Diet, a US enterprise supplying merchandise from nutritional vitamins to protein powders and snack bars.

Onnit’s Marcus stated: “Since day one, my imaginative and prescient has been for Onnit to turn into a world motion, empowering folks with the instruments and data to achieve their highest bodily and psychological potential. I’m so happy with what now we have achieved, and now, with Unilever’s scale and presence, we’re one step nearer to inspiring thousands and thousands extra to take cost of their well being and well-being.”

Onnit will proceed to be based mostly within the Texan metropolis of Austin and led by CEO Jason Havey. Founder Marcus will stay a model ambassador.

Earlier right now (26 April), Nestlé confirmed media experiences that it’s in talks to amass The Bountiful Firm, a US-based producer of nutritional vitamins and dietary supplements majority-owned by private-equity agency KKR.

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