Ronzoni pasta – model set for brand spanking new possession
US-based eighth Avenue Meals & Provisions, a private-label firm majority-owned by Put up Holdings, is to amass the Ronzoni pasta model from Riviana Meals, a subsidiary of Spain’s Ebro Meals.
eighth Avenue, based mostly in St Louis, will purchase the Ronzoni dry pasta model and a producing facility situated in Winchester, Virginia, for an undisclosed sum.
Ebro has been promoting off North American pasta manufacturers over the past six months.
Scott McNair, CEO of eighth Avenue, mentioned: “With its extremely on-trend, versatile product providing, state-of-the artwork facility, and spectacular buyer base, Ronzoni has a powerful basis from which to construct on its main market presence. Along with the Ronzoni staff, we look ahead to driving additional development and scale by delivering progressive merchandise to all our loyal prospects.”
eighth Avenue manufactures private-label meals merchandise, together with nut butter, dried fruit and nut, granola and pasta, primarily to retail, foodservice and meals ingredient prospects. It was shaped in 2018 by way of a mixture of Put up Holdings’ private-label companies and is owned by Put up Holdings and third events.
Ebro mentioned final month that it was contemplating offloading the Ronzoni model following the sale of pasta belongings within the US and Canada within the final six months. It mentioned it was “evaluating the choice” of promoting its Ronzoni pasta model, which, the corporate added, “has seen an excessive amount of curiosity from potential consumers”.
In November, Ebro introduced a deal to promote a clutch of pasta manufacturers within the US, Prince, Creamette and Skinner, to native producer TreeHouse Meals. Every week earlier, Ebro mentioned it agreed to dump its Catelli dried pasta enterprise in Canada to Italian counterpart Barilla.
Final week, French newspaper Les Echos mentioned Ebro’s France-based pasta enterprise Panzani is reportedly on the radar of native peer Lustucru, which is contemplating teaming up with private-equity agency CVC to bid for the belongings.
Nonetheless, Ebro refused to be drawn on the report and mentioned it had not put Panzani on the block. “This challenge has been in the marketplace from the divestment of our North American dry-pasta companies,” a spokesperson mentioned.