Mid America Pet Meals has snapped up fellow US provider Nature’s Logic.
Nebraska-based Nature’s Logic, arrange in 2006, says it makes its pet meals with “solely 100% pure substances”. Its product vary consists of dry, canned and frozen merchandise.
In a short assertion, Mid America Pet Meals CEO Greg Cyr set out the rationale for the deal. “Mid America Pet Meals has skilled important progress, and the acquisition of Nature’s Logic is an thrilling alternative for us as we share a united ardour for pet diet,” he mentioned.
“Welcoming Nature’s Logic to the MAPF household of manufacturers fulfills an thrilling enlargement to our method in providing nutritious formulation as Nature’s Logic strongly aligns with MAPF’s mission. We look ahead to serving a brand new set of pet mother and father and dependable companions as we proceed to supply super-premium diet inside every model whereas sustaining the integrity of what has made them every profitable to date.”
Monetary phrases weren’t disclosed.
Approached by Simply Meals, Mid America Pet Meals declined to touch upon the 2 corporations’ gross sales or income.
Requested if the deal has given new retail prospects or geographic markets to Mid America Pet Meals, the corporate mentioned: “Mid America Pet Meals appears to be like ahead to persevering with to serve our current prospects whereas working with new retailers that Nature’s Logic has nice relationships with, who align to the 100% pure diet and sustainability focus which has helped Nature’s Logic attain the success they’ve immediately.”