The Meatless Farm Co. has marked its debut into the plant-based ‘rooster’ class with the inaugural launch of an alternate burger within the UK.
Its pea protein-based Meatless Farm Hen Burger will arrive on the cabinets of main grocery store chain Tesco on 20 September, initially in 300 shops throughout the UK.
Michael Hunter, the managing director of Meatless Farm within the UK and Eire, mentioned in a press release: “Our first retail launch into rooster merchandise is a major space of development for the enterprise. To safe one other itemizing from the UK’s largest meals retailer, Tesco, exhibits that plant-based is not a challenger class, however quick changing into a part of day by day British meals tradition as we develop into extra involved about well being and the surroundings.”
Based by Danish nationwide Morten Toft Bech in 2016 and headquartered within the northern English metropolis of Leeds, Meatless Farm’s current vary contains options to mince and burgers and likewise plant-based ‘sausage’, sausage rolls, patties and sizzling canine.
The corporate additionally has listings for its present vary of merchandise in different retailers within the UK comparable to Sainsbury, Asda, Morrisons, Complete Meals Market and on-line at Ocado. They’re additionally characteristic on the menus of a collection of foodservice shops.
Meatless Farm has a wider European presence in Denmark, Germany, the Netherlands, the Benelux international locations, Sweden, the Baltic states, Spain, Switzerland and Malta. Outdoors of Europe, markets embody the US, Canada, the UAE, Singapore, Hong Kong, New Zealand and Australia.
The crumb-coated rooster burger will retail in Tesco at GBP2.75 (US$3.74) for a pack of two.