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JBS takes flagship meat model Seara into seafood | Meals Trade Information

Seara now in seafood

Brazil-based meat behemoth JBS has launched a spread of seafood merchandise in its home market beneath its flagship model, Seara.

JBS has rolled out a line of ten merchandise, together with salmon chunks and tilapia fillets, amid rising demand for fish and seafood merchandise in Brazil.

Sandro Facchini, fish enterprise director of the Seara unit, mentioned JBS was seeing “rising consumption of this sort of protein” within the nation.

“Following the launches, the target is to ascertain the corporate because the main fish firm in Brazil. We’ll use the corporate’s whole logistics and gross sales construction to achieve Brazilian tables with licensed merchandise that mix the attribute attributes of the model, equivalent to high quality, innovation, healthiness and sustainability,” Facchini mentioned.

JBS sells a spread of meat merchandise, comfort meals and margarine beneath the Seara model. 

In 2019, the corporate took the model into the marketplace for plant-based options to meat with the launch of the Incrivel burger. JBS’ meat-free ambitions have additionally seen the corporate arrange Planterra Meals, a standalone enterprise unit within the US, considered one of its largest markets outdoors Brazil.

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