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Hershey boosts better-for-you credentials with deal for confectionery peer Lily’s | Meals Trade Information

Lily’s – quickly to be underneath Hershey’s possession

Hershey is growing its publicity to comparatively more healthy confectionery with the deliberate acquisition of Lily’s Sweets, a US peer identified for its lower-sugar merchandise.

The Reese’s model proprietor has entered into an settlement to accumulate Boulder, Colorado-based Lily’s for an undisclosed sum.

Lily’s low-sugar merchandise embrace darkish and milk chocolate-style bars, baking chips, peanut butter cups and different confectionery merchandise that Hershey mentioned match its “multi-pronged better-for-you snacking technique”.

It instructed Lily’s will add a “key better-for-you confection model to Hershey’s portfolio of iconic chocolate and sweet favourites”.

Chuck Raup, the president of Hershey’s US enterprise, mentioned: “Hershey is concentrated on creating a better-for-you confection portfolio that gives a wide range of decisions to satisfy the evolving wants of our customers. Lily’s is a superb strategic complement to our present choices on this rising section of the confection class.”

Hershey identified that “better-for-you” snacking continues to develop quicker than mainstream segments markets similar to potato chips, ice cream and cookies however are nonetheless “under-developed” in confectionery. It instructed the Lily’s acquisition would allow it to speed up this development and “re-imagine the way forward for the sweet aisle in partnership with retailers”.  

Lily’s traces its roots to co-founder Cynthia Tice’s determination to lift consciousness about better-for-you meals by opening Middle Meals, a pure meals retailer, in Philadelphia in 1978.  

In 2012, she launched 4 Lily’s chocolate-style bars nationally in Complete Meals Market and at present the expanded line of bars, baking chips and different confectionery gadgets is bought throughout the nation by means of main retailers. 

Jane Miller, CEO of Lily’s, mentioned: “Cynthia had the imaginative and prescient that buyers needed a better-for-you choice in confections and at present 80% of adults wish to reduce on their sugar consumption.

“By becoming a member of the Hershey’s household of manufacturers, Lily’s will turn out to be a platform confection model making BFY choices simply accessible to all customers.”

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