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Allergen-free cake provider Simply Love Meals Firm completes administration buyout

Simply Love Meals Firm, a UK enterprise manufacturing free-from celebration muffins for the nation’s main supermarkets, has accomplished a administration buyout.

Mike Woods, who based Simply Love Meals in 2009, has purchased out present shareholders after receiving a GBP750,000 (US$1.04m) mortgage and equity-funding bundle from the Improvement Financial institution of Wales, which can now maintain a 30% stake within the firm based mostly within the South Wales city of Blackwood in Caerphilly.

In the meantime, three new personal traders with meals business backgrounds – George Adams, Chris Smith and Tom Carroll – have taken a mixed 22% curiosity within the enterprise, which at the moment has a turnover of GBP3.8m and employs 70 folks.

Adams and Smith had been beforehand chairman and managing director, respectively, of Marshfield Bakery, a UK maker of snacks corresponding to shortbreads and flapjacks. Carroll is a former chief working officer of consumer-goods large Unilever.

Simply Love Meals produces muffins which can be free-from nuts, gluten and milk, and has just lately entered the vegan area with egg-free celebration muffins, together with an ‘Archie’ caterpillar cake. The corporate was a part of the 2019 incubator programme run by Tesco, which it now provides, together with Sainsbury, Morrisons and Asda.

Managing director Woods stated: “When my daughter Danika was first recognized with a extreme nut allergy at 4 years previous, instances had been completely different. There was quite a lot of ignorance and fewer consciousness about allergic reactions, and it was tough. As a household we had been all examined, and 6 months later, we came upon that my son Rourke had the identical response.”

The corporate secured the latest funding for the buyout via the Wales Administration Succession Fund, which is financed by the Welsh authorities and the Clwyd Pension Fund in help of administration groups searching for to run and personal their companies.

Ruby Harcombe, an funding govt on the Improvement Financial institution of Wales, stated: “Simply Love Meals Firm is a pioneering producer of dietary and lifestyle-specific merchandise with a wonderful shelf-presence with the main supermarkets. As builders of first-to-market celebration muffins, they’re assembly the necessities of the trendy client at a time after we are all more and more acutely aware of vitamin and wholesome dwelling.

“Mike and the group have gotten some actually thrilling development plans that we’ll be facilitating with the combo of funding that we’ve got supplied from our Wales Administration Succession Fund. We’re wanting ahead to working alongside the group and our co-investors as business specialists.”


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